What’s the future for FMCG websites?
27 June 2011
‘You’re not still pushing websites are you… aren’t they dead?'
This was a recent conversation with a digital planner from a media agency.
As with all marketing communications, choosing the correct channel to reach the consumer depends on the brief, the product, the audie
Posted in: activation,brand,facebook,mobile,Twitter
Come on Twitter, tell us 'What’s happening?'
21 March 2011
We came across this interesting article recently, published by Nigel Hollis - Executive Vice President and Chief Global Analyst at Millward Brown - on what makes a trend go viral on Twitter.
"Twitter is celebrating its fifth anniversary today.
Posted in: Twitter
Facebook pages: A load of [Red] Bull?
14 March 2011
This week, Dan looks at Facebook fan pages...
So it seems that all and sundry have themselves a facebook page these days. As social media becomes more mainstream, and major brands jump on the bandwagon... I find myself searching for a really innovative use of the medium.
Posted in: facebook,Technology,Twitter



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