News

We were delighted to be asked to provide an 'Experts View' for the Shopper Research experts at Shoppercentric.

Shoppercentric's latest publication in their 'WindowOn' series published findings from their latest Tre

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Posted in: activation,Creative,mobile,QR codes,Technology

We're all thinking about it, and every day there's a new story about brands launching mobile websites, or massive increases in consumer mobile web browsing.

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Posted in: activation,brand,creative,mobile,Technology

We are generally a fairly sociable bunch, and we love to share all sorts of moments of our lives… what we do, what we think and, of course, what we like.

It is because of this that the Facebook  "Like Button" is clicked 3 billion times a day.

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Posted in: activation,brand,creative,facebook,mobile,QR codes,Technology

Mobile tags offer a unique opportunity for brands and their agencies to interact with existing and potential customers.

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Posted in: activation,creative,offers,promotion,QR codes,search,Technology

With Boots and New Look both announcing their moves into m-commerce, there’s a clear opportunity for brands using the relationship between m-commerce and mobile offers to drive activation – here’s the lowdown.

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Posted in: activation,coupons,mobile,offers,promotion,sampling,Technology

This week, Dan looks at Facebook fan pages...

So it seems that all and sundry have themselves a facebook page these days. As social media becomes more mainstream, and major brands jump on the bandwagon... I find myself searching for a really innovative use of the medium.

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Posted in: facebook,Technology,Twitter