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Showing posts in category: sampling

We followed up our recent launch of Cook Italian on Facebook with a number of key initiatives designed to drive consumer engagement and increase the brand page following.

In December we launched a monthly 'Win a Hamper' promotion, which gave the new page some pick up in key social sites and promo pages on Facebook.

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Facebook Sampling drives over 7,000 new Likes for Cook Italian

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With Boots and New Look both announcing their moves into m-commerce, there’s a clear opportunity for brands using the relationship between m-commerce and mobile offers to drive activation – here’s the lowdown.

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Mobile activation  - immediate activation in consumers’ hands

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Sampling ads through facebook provide a clever, targeted way to get free samples of your product into the hands of your core consumers.  Using facebook’s rich targeting options, brands can offer samples of new products to highly targeted audiences – by age, gender, location and interests.

Sampling ads

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Targeted product sampling through facebook sampling ads

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