Grant’s Whisky on-pack promotion

After a successful first campaign in 2020, the Grant’s Triple Chance promotion is back for 2022 to drive trial and rate of sale of Grant’s Triple Wood by adding value to the bottle purchase. With football being a passion point for customers, the promotion aims to encourage shoppers to buy Grant’s Triple Wood to drink while watching sport at home.

Pick your spot. Take 3 shots. Each goal is an entry.

This year, we’re shifting the dial on the promotion experience with an interactive penalty shootout game.  With each bottle purchase, entrants are invited to beat the keeper with three shots from the penalty spot – where each winning shot is an entry into the weekly prize draw to win ‘Ultimate sports bundles’ worth £1,000. Three shots, three chances to win with each bottle.

The player selects their target for each shot, top right, bottom left…  The tension builds, the crowd roars and boom, the shot is taken. GOOOOAAAALLLL! The experience plays out as videos of each shot, with the keeper diving left or right to try and save it.

The Triple Chance promotion is in stores from September to December, to attract shoppers during the build up to the football World Cup in November.

The game can be found by scanning the QR code on the neck hanger on bottles of Grant’s Whisky, or by visiting www.grantswhisky.com/win

The promotion website is built on our in-house ProMotor tech platform, which handles entry validations and rules, decisioning and winner management.

We particularly wanted to extend our sincere thanks to Haizon Production in Ukraine, who continued to produce the video content in spite of the challenges the team faced in Ukraine at the time.