Cook Italian ‘PASTAMIND’ Facebook game

We’ve just launched a new Facebook game for Cook Italian to drive engagement and increase the brand's following on Facebook.  Facebook and gaming are a good mix for the brand due to their fit with the consumer target.

The game – PASTAMIND – is a memory style game, where consumers need to remember the previous product they were shown and select if the product they are seeing is a match for the previous.  It’s a fun way for the brand to showcase their wide range of products.

All players can enter a prize draw to win one of 250 fabulous Food Face plates – these plates have been a popular prize from Cook Italian in recent campaigns, and also ties in with the Face Plate gallery on the Cook Italian Facebook page.

The promotion launched earlier in June and runs until end July 2012 at facebook.com/CookItalianUK, and we’re aiming to add at least 5,000 new page Likes to the page in this time.

The Cook Italian Facebook page launched in December 2011, and has since built a strong fan base of over 14,000 fans using a series of offers and promotions.